Iluminada Panabe Bovbjerg: Cultural Awareness in Business
Cultural Awareness as an Element of International Business International business includes people from various linguistic backgrounds, who have different cultures, expectations about their jobs, and different styles of communication. In spite of the fact that the mentioned above factors may present some challenges, they also offer a chance for additional learning and sharing experience. From the point of view of enlarging business activities on an international scale, the issue of cultural awareness is getting more and more significant. The knowledge of how people communicate, make decisions, and do their work will facilitate the process of cooperation. The professional interest of Iluminada Panabe Bovbjerg related to international recruitment, employment, internships, and professional development is relevant for this topic because the mentioned profession is based on introducing people into a new professional environment. Identifying Differences in Professional Culture Each nati...